Surprise! Surprise! Advertisers have found a new place to invade the minds of their audience: the air! In the past few years, brands have expanded their logo to places that you would never think would get attention and they aren't stopping now.
Mercedes-Benz and the History Channel are some of the brands that are interested in placing advertisements on airplanes. This companies hope to make deals with airlines to have their logo on try tables, cocktail napkins, and even motion-sickness bags. Its a great way to break through the clutter and easily get the attention of their audience. This also allows the airlines to lower the plane fares because of the added income from companies like Mercedes. The target audience for a flight can also be determined easily if the airplane company gives out their passenger information. So what are the downfalls?
Well, like every other advertising, its not always enjoyed by the audience. Personally, I wouldn't want to have a History Channel advertisement glaring in my face for my whole plan ride. In plans, you don't get much space, even in first class, to block something like that out. Its an invasion of privacy I believe. Instead of just trusting my instincts I decided to do a little research. I asked people what they thought, gave them the cons and pros and let them judge. Surprisingly enough they were for the idea because they know it would clearly lower the ticket price. So in the end, I say go for it, bombard planes with ads all you want!