Simple Coffee in Second Life?

This is a great idea! The company is already very much online based, most beans are bought online, so it makes a lot of sense to have a presence in Second Life. The target audience, which are young-middle aged professionals, are present on Second Life so it is very reasonable to target our audience. The space on Second Life is also fairly inexpensive so although it is a new and small company, they would be able to afford it.
I have also realized, just like in real life, people love to hold that cup of coffee as if it's a security blanket. In SL, you don't feel any effect of the caffeine, except maybe your avatar shaking briefly, but people still want coffee. Very strange. So yes, simple coffee in second life!

Now we have to figure out some details. One strong idea is to team up with an already present company or soon to be big-name company. For example, we talk to say google and open up a coffee shop within their space. Co-branding can be a powerful if used right. I also figured since its SL, you dont usually just find a lot of random places, most people teleport to known spots. So this will link people to Simple Coffee. Once the spot is found we should have an inovative coffee shop that has interactive kiosks. These kiosks would focus on different things like the types of simple coffee and there different personailties. There could be one that is all about educating coffee drinkers, which is very importent to Simple COffee. Another kiosk could be a visual discription of the process of how the coffee gets to the consumer. In the shop, we could have a way to really buy coffee that would be shipped to the customers house or at least a place to be directed to the website. This shop needs to be interactive in order for the avatar to be interested and remember the brand.
All in all, I can see it being very effective, hopefully by being present on Second Life Simple Coffee with get a chance to at least inform their audience of their company and the coffee industry. These are just a few ideas but their are many more to come!