The way I see it is that the more people I tell about my blog the better. Since I'm an advertising major I should know to target a specific audience but honestly I think everyone I tell can be my audience.
The main advertising I have done is to tell close friends and family about it. At any point in an email that I think it would pertain to the subject matter, I slip in my blog link. I have also placed a link for my blog in my AIM profile, which is viewed by many of my peers everyday. I have also signed my blog up with a blog reader website so that people can search by subject to find blog that they want to read.
Overall, I think the best way to get my blog read is by sharing it with friends and family and telling them to spread the word. I want people to read my blog so that I feel like I am actually writing for an audience and not just a grade. So read, read!
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unless your friends and family are in the marketing field, this may not be the most effective way to promote your site and become part of hte professional conversation. Try to find some other related blogs and post on them. Email companies.
tell folks who don't know ya about the blog
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