What's this blog about anyway?

Hello, my name is Abby Sewell. I am majoring in integrated marketing communications at Ithaca College. This blog is about a fairly new type of advertising called guerilla marketing. Guerilla marketing is a nontraditional way of getting through to your customers. Because the advertising world has become so cluttered brands have been trying to find new and different ways to break through the clutter. Have a good looking girl wear a billboard on her butt instead of a 30 second spot, why not? These ways of marketing are creative and have very few boundries. Who knows whats next? In this blog, I will point out what I think is some of the worst and best of guerilla marketing and some inbetween.