Jim Samples, the head of Cartoon Network, resigns after bomb scare in Boston. Well, this is strange. A very successful business man quiting because his campaign took a different path then expected. There must be an internal reason for his resignation but either way it proves that Cartoon Network truly did not plan the bomb scare. Although this is now a situation focusing on Cartoon Network internal affairs it still stems from a guerilla marketing campaign. Samples resignation is a danger sign for brands that plan to involve themselves in future guerilla marketing campaigns. It might be a stretch but Boston Police and residents effected by the scare might be happy that Cartoon Network is losing more than $2 million.
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5 points for the week - you have to post on at least 2 days to get full credit
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