And another one...

Boston is hit again, after the bomb scare last month, by another guerilla marketing campaign. A Dr. Pepper treasure hunt, which went on in 22 other cities and ended in a cemetery in Boston, MA.
This cemetery is not your average pile of bones and stone but rather holds famous historical figures such as Samuel Adams, John Hancock, Paul Revere, and even Benjamin Franklin's family. Once the final clue was known by the contestants, the Boston Police did was they could to block off the cemetery. Boston Parks Commissioner Toni Pollak said "It absolutely is disrespectful...it's an affront to the people who are buried there, our nation's ancestors." Looking at Boston's reaction to Aqua Teen Hunger Force's campaign, it is a surprise Cadbury Schweppes PLC, which makes Dr. Pepper, thought they were going to easily get away with this. Cadbury Schweppes spokesman Greg Artkop told the Globe. "We agree with the Park Department's decision to lock the gates. We wouldn't do anything to desecrate this cemetery."
Well in all honesty, what did Cadbury think was going to happen? These contestants were going to slowly and carefully walk through the cemetery to the $1 million prize that lays in front of them. In reaction, I think it is illogical that Cadbury Schweppes would make Boston go through another guerilla marketing stunt so soon, I mean haven't they turned on a TV in the last month to see what Turner has been going through?!